People love wacky stories.Advertisers should bear this in mind. Ben and Jerry’s ice-cream had a seriously wacky story, which their customers adored. So did the GM Saturn, which GM killed as soon as the car started to sell significant volumes. Ben and Jerry’s is simply not the same since Unilever bought the business. And, very likely, Apple will never be the same again now that Steve Jobs is dead.
Check your installed programs, don’t download free software and don’t trust what the websites promise about not installing other programs if you click No in the acceptance box. Get some spyware protection now especially if you do not have access to an IT department.. Norton didn’t pick up the intrusions I had.
This year, there’s been a thorough-going row about the grades awarded for GCSE exams. Based upon my experience in checking marking many years ago, it’s worth aggrieved parents complaining.
King Juan Carlos warned his fellow Spaniards that the building boom was not only ruining Spain’s coastline, but that it would also end in disaster. He was right on both counts.
Many of the myths of the Second World War which help define the UK as a nation are helped kept alive by the RAF’s Battle of Britain Memorial Flight’s aircraft, and will do so long after all who were alive during WW2 are dead. These myths are the meat and drink of semiotics
You definitely should judge a book by its cover. Any half-capable art director will put in all the cultural clues needed by a potential purchaser to judge if the book you hold is what you’ll enjoy reading. So why had this digital agency got some key cultural signposts so badly wrong, so much so that it wasn’t winning new business? Semiotics were the answer.
Roger Bootle’s award-winning report makes sense for a country which wants to leave the eurozone, but the future for a country like Greece following that exit still looks grim.
Composing TV jingles seem to be a dead business, but there are times when jingles are sorely missed.
I’ve just been to a cash machine in London’s Kentish Town. This machine cheerfully told me my current balance. I nearly fell over with excitement. Had my bank account somehow become muddled up with those of Bill Gates, The Aga Khan and The Queen of Sheba? Or had my professional advisors delivered the goods?
Brands are formidable competitors, because that is precisely what they are designed to be, and people can improve their own career performance by positioning themselves as individual brands. The question I now focus on is, “What is your working life for?”