Pork Pies

I went to dinner last night at The Army and Navy Club, and sat next to an old friend.

Some time ago he had bought the web address for porkie pies, as in fibs, half-truths and downright lies, but hadn’t got around to using it.

His problem is that digital communications are just like any other communications medium. They are only as good as their content. And, in his particular case, he didn’t have any.

Had he worked, for example, for a national newspaper he probably would have had more than enough copy to make a reasonable and entertaining blog, but he’s actually a corporate financier, and is too busy making money to get the necessary stories.

When America was beginning to install a national telephone service, one elderly Congressman said to another, “Isn’t it marvelous? Virginia can now talk to Vermont.”

“Yes,” said the other man, “but what are they going to say?”

And that, of course, is the issue with all blogs. What is the purpose of the blog? Who do you want to read it and why? And how are you going to fill it with attractive content?

However, it may be that you, gentle reader, are the person for whom http://www.porkiepies.com was devised.

And that means you might be interested in buying it.

If you are, please send me a comment on this site giving me your email address, and I’ll be in touch. Last night I was appointed as the exclusive sales agent for Porkie Pies, but I don’t expect to be able to retire on the proceeds.