Digital marketing is no longer optional for communications agencies
You definitely should judge a book by its cover. Any half-capable art director will put in all the cultural clues needed by a potential purchaser to judge if the book you hold is what you’ll enjoy reading. So why had this digital agency got some key cultural signposts so badly wrong, so much so that it wasn’t winning new business? Semiotics were the answer.
A conversation starts with a point of view, so here’s one. It’s probably not long before a Facebook Killer emerges. What point of view will the company have once the IPO is over?
Atomic Rooster’s song, Death Walks Behind You, seems an apt warning to internet technology companies, as does Soilwork’s Song Of The Damned. And who might the damned be? BlackBerry, Nokia and H-P look like front-runners, with Nokia most likely to go the way of the Motorola brick..
Advertising is no longer the fun that it was, largely because marketing now demands higher standards on smaller budgets.
Could web-based digital applications and services really be consuming 40% of the world’s annual energy production by 2030?
If youre a client, the first thing to remember is that your advertising agency’s area of competence has dramatically contracted with the arrival of digital and lower budgets, so ask them what they can realistically do for you which will make a difference. You might be pleasantly surprised.
Ever wondered why you lost a pitch when you thought you were winning? Here are thirty real life reasons. And there are plenty more.
Weak cashflow kills businesses. Get a firm agreement on when you will be paid, and then schedule your own payments accordingly.
The Sampler’s wine is great, and the experience of buying it has huge play value, but, if the IT isn’t working, the two shops grind to a stop, in both Islington’s Upper Street and South Kensington. Fortunately, Computer Precision is just across the road in Upper Street, and on hand to help. It was all rather exciting.
On the road again with the EACA to Frankfurt.
