Composing TV jingles seem to be a dead business, but there are times when jingles are sorely missed.
Brands are formidable competitors, because that is precisely what they are designed to be, and people can improve their own career performance by positioning themselves as individual brands. The question I now focus on is, “What is your working life for?”
With George Peppard out of the way, I can tell a great story about his and Ursula Andress’ sex scene in The Blue Max. Why did no-one tell me Peppard was dead?
Strong relationships with your clients buy you time to sort things out when they’re going awry. Further, strong relationships engender trust, enabling you to sell better, braver, more effective work.
We need to find ways of creating time to think creatively with our clients. This is often best done out of the office, but not in a blue sky meeting. Your could do worse than visit your local Italian trattoria.
I always knew Cassandra Parkin, my client when I was her account director at Euro RSCG, was a better source of imaginative ideas. We now have the proof.
Rory Sutherland on added value and creativity.
Great creative work depends upon a great creative brief.
Advertising agencies survive on the strength of their ideas, but they need to remember that there are plenty of other businesses which are built on much higher levels of creativity.